David Schilter (Editor of Nature Reviews Chemistry)
This century has seen increasing pressure on academics to not only conduct novel and relevant research, but also to publish it in journals of international repute. Thus, even with exciting results in hand, academics still face the challenge of finding the appropriate venue for their research and effectively communicating the significance of their results, particularly to broad readerships. Nature-branded journals are among the highest-visibility venues for original research and review articles.
I will describe how clear writing skills and a knowledge of the publication process can help give you the best possible chance of disseminating your work in the most prestigious journals. Indeed, by familiarising yourself with the content, policies and readership of your target journal, you are well-placed to begin depicting your research in the most effective and interesting way.